First Merch Collection

Designing apparel is something Sammi has always loved to do. In January of 2019, she began working on some designs just for fun, but never planned on releasing anything for a while. Towards the beginning of May, she fell in love with the designs, so she started looking for a production company and spent the early summer organizing promotional photo and video shoots, and establishing a timeline for advertisements leading up to the launch. Using the marketing strategies and creative skills she has developed thus far in her academic and professional career enabled her to effectively promote the launch in creative ways. “Watching my ideas and designs come to life the past few months has been absolutely insane,” she said in her Instagram post for the launch.

Photos by Grace Brady

The Artist Hoodie

This hoodie was inspired by Sammi’s love for live music and her backstage vlogs at festivals and concerts where she gives her followers a glimpse of what having an artist pass is like. The back of the hoodie lists “side stage, artist compound, front of house, and sound booth,” the areas that are exclusive to people with artist passes.

The Sammily VIP Hoodie

The Sammily, a spin on “family,” is what Sammi calls her followers. Going off of the event credentials theme, this hoodie initiates you into The Sammily as a VIP.